Brilliant invention: this is how you can always get those delicious last crumbs out of your bag of chips without greasy hands

No one will notice when you carefully scrape your bag of chips completely empty, down to the very last crumb, on a quiet Saturday night. After all, it’s inevitable that some crumbs end up at the bottom of the bag. It’s a shame that you’re then left with such greasy hands. But hey: a brilliant solution has now been found: the corner of Hoeksche Chips.

Brilliant invention

The chip makers at Hoeksche Chips have come up with something ingenious for the final stage of the chip-eating process. Because here’s the thing: Hoeksche Chips bags have a corner at the bottom that you can tear off in one quick movement. This means the last crumbs can be shaken straight into your hand or mouth – without loss, spills or mess. And it works like a charm.

Anti chip waste

All of this was devised in collaboration with advertising agency Wunderman Thompson to help prevent the last bits of chips from being wasted. Well, I can tell you that this invention is certainly going to make that happen. In any case, chips are something we would never, ever waste, especially not when it’s Hoeksche Chips Salt & Balsamic Vinegar – for now, the only bag with the brilliant corner.

And yes, before you say, ‘I already do that, but from the top’, the corner really is an added bonus. After all, you no longer have to flatten the bag first and shake the crumbs together, which means you can stay sprawled out on the sofa on that intensely lazy Saturday night.

Also read:

• Make your own chips: fun, tasty and absurdly easy
• 10x the hottest chips from the supermarket
• Of all chips, plain chips are the least unhealthy