Long shelf life? Drink IPA as fresh as possible

Anyone who has set foot in a random pub or supermarket in recent years will certainly have come across the term IPA. And if you thought about stocking up so you could get through the whole year, think again! IPA is best enjoyed as fresh as possible, and you can order it here:

Any beer lover is probably already familiar with the website—or should I say ‘the beer paradise’—Beerwulf.com. You’ll find more than 900 beers from over 150 craft brewers; before you know it, you’ll have spent hours reading all the descriptions and your entire shopping cart will be full. You can get all your (specialty) beer there, including IPA, porter, alcohol-free beer and now fresh IPA too.

Why Fresh?

IPA (which stands for India Pale Ale) was discovered when people found that beer with more hops was still of excellent quality after a long sea voyage. The hops acted as a preservative, but otherwise did nothing for the taste. Nowadays, however, IPA is not a beer meant for aging at all, and it is best enjoyed fresh. Beerwulf teamed up with Kompaan, ’t Uiltje, Frontaal and Oedipus and will deliver limited fresh IPA to your door in January.

Robbert Uyleman, founder of Haarlem brewery ’t Uiltje, explains: “We’re trying to educate the Netherlands a little on this. We give our IPAs a shelf life of just four months. It’s not that they’re no longer tasty or good after that, but as a brewery, that’s no longer how we intend them to be. Fresh is so much more delicious! The flavors of the hops diminish quickly, especially when the beer isn’t stored in a chilled environment.”

Delivered the next day

Order your fresh IPA on Beerwulf.com today, and it will be delivered the next working day. Once you have the beer at home, don’t leave the bottles lying around unnecessarily long, and always store them somewhere cool and dark. UV light breaks down the flavor of hops and shortens their shelf life even further.