Foodnews

Mother’s Day tip: HEMA now sells beer shampoo from Gebrouwen door Vrouwen

bloesemshamppoo header

Every year, it’s the same big dilemma: what do you buy for Mother’s Day? Every year, HEMA turns out to be my lifesaver. And this year is no exception. Because what did I see on the shelves? Beer shampoo! And not just any beer shampoo, no no, beer shampoo from Gebrouwen door Vrouwen!

Foto van culinair journalist Steffi Posthumus

Anyone who has ever opened a women’s magazine has probably heard of it: beer works wonders for limp hair. But washing your hair with beer? Hmm… I do miss the smell of festivals and cafés, but there are limits. So beer shampoo was developed. It’s been around for years, but the one from Gebrouwen door Vrouwen and HEMA is brand-new.

Hop extract

A long-held dream of Tessel and Do, the women behind the beer brand. Although their beers are known precisely for using herbs instead of hops, the blossom shampoo is enhanced with hop extract. Perfect for that voluminous hairstyle.

Naturally, it’s packaged in a Mother’s Day-worthy blossom-pink box, including two bottles of Bloesem Blond. You can toast your mum’s fantastic hairstyle together. The gift box is now available at HEMA for € 10,-

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