Brew your tree into beer
Next year, you’ll be drinking your Christmas tree. Uh, what? It doesn’t get any crazier than this: Lowlander Beer is brewing your tree into beer this year, and everyone can take part. It’s better for the environment too.
Chief Botanical Officer Frederik Kampman: “Every year, around 2.5 million real trees bring Christmas cheer into people’s homes. Most of them end up in the shredder, by the roadside or on a bonfire after the holidays. We found an alternative. In beer.” And we think that’s a very nice alternative. Nature happy, us happy.
Sharing is caring
While most breweries make dark, heavy beers for winter, Lowlander does things a little differently. Last year, they bought Christmas trees to produce the beer, but this year they’ll simply collect the second-hand trees from your home. So it also saves you the trouble of taking that damn thing to the dump.
Tree to Table campaign
To make collecting the needles and trees possible, Lowlander is launching the ‘Tree to Table’ crowdfunding campaign after the holidays. Kampman: “We collect the trees to make donating super easy. After that, we need to protect the quality of the needles so we can brew beer with them. And the rest of the tree needs to be processed into, for example, the cheese and smoking wood for the Tree to Table edition of the Botanical Brewkitchen pop-up dinners. Through crowdfunding, we’re also giving the Lowlander community the first chance to taste all the new products.” Through the crowdfunding campaign, you can buy, among other things, the limited edition Winter IPA gift set, Lowlander Botanical Brut and tickets for the pop-up dinners.
Pass it on
So: tell all your friends and shout it from the rooftops, because they need 600 kilos of needles to produce the Winter IPA. Will you lend a hand?
Is your tree a beer tree? Find out right away whether anything can be brewed from its branches. Sign up before 6 January and join, among others, Hortus Botanicus and RAI. Via this link, you can brew your tree into beer.
