As if we didn’t have enough to deal with (not): beer in bars and restaurants is about to get even more expensive
It’s long been impossible to bury your head in the sand when it comes to rising prices. But with summer approaching, and plenty of sunshine on our faces these days, it’s especially painful to think that having a beer on a terrace is about to hurt your wallet even more…
Because what was already expected is now certain. Heineken (and other distributors will surely follow) is raising the prices it charges the hospitality industry by almost six percent. And those hospitality businesses, which are still recovering from the blow of the lockdowns, will have no choice but to pass that on to customers.
Not delightful, but clear
As we reported earlier, Heineken is raising its prices because of increased costs for raw materials, energy and more. This was already known for supermarkets, and now that the hospitality industry will also have to pay more for supplies, a beer will undoubtedly cost consumers more too.
Who can still afford a terrace?
Could the number of home brewers already be on the rise? People who would love to order a second beer with their bitterballen (for example, one of the best house beers), but who end up thinking, ‘Never mind, I’ll have that one at home’? It’s entirely possible that if people can no longer afford to have a drink in bars and restaurants, the supermarkets (which have already raised their prices considerably) will benefit from it.
Raising a sorrowful glass
Unfortunately, we can’t make this news any more cheerful. We can, however, raise one together in spirit, to an hopefully more economically peaceful future… Cheers, then!
Also read:
- Weizen vs. witbier: what’s the difference?
- Amsterdam terraces are shrinking, and business owners are seriously frustrated
- The 8 best beer breweries in the Netherlands
