Champagne house Ruinart introduces revolutionary packaging
A beautiful box for a bottle of champagne makes it an ideal gift, because let’s be honest: who wouldn’t be happy to receive this? But those enormous and costly packages aren’t exactly sustainable. Surely there must be another way, thought the people at champagne house Ruinart. And here is the result.
Ruinart spent no less than two years creating new packaging; seven prototypes were needed to achieve the perfect end result. But the new Ruinart second skin case is something to behold! It is truly a beautiful example of eco-design. Not only is this packaging 100% recyclable, it also protects the champagne from light, allowing it to stay beautiful for longer (because, just like heat, light is disastrous for champagne, especially in bottles made of clear glass).
That was quite a challenge, by the way. Paper alone did not offer sufficient protection to filter out all light waves. They developed a technique to enrich the cellulose mixture with a natural metal oxide, which added a protective layer and thereby enhanced its opacity.
Can simply go in a bucket of ice
The second challenge was that it had to provide protection and withstand the necessary handling prior to use, including contact with water. The case retains its protective qualities and shape, even when chilled in a bucket of ice for several hours.
The paper case feels silky smooth and, as a direct tribute to the crayères (the centuries-old labyrinths more than thirty metres underground where the bottles mature), features a subtle relief reminiscent of Ruinart’s historic champagne cellars in Reims. This beauty will be available in the Netherlands from November, just in time for Christmas.
Read also:
