Heineken launches the Chair Box for watching the Dutch national team
Brilliant idea from Heineken: the Chair Box for watching the Dutch national team. This way, you won’t miss a single goal, because a nice cold beer – with or without alcohol – is always within reach in this armchair. Want to get your hands on a Chair Box? We’ll tell you how!
The Heineken Chair Box
As a quintessentially Dutch beer brand, Heineken loves to bring people together, and the Oranje summer is a perfect example of that, of course. To toast our boys, Heineken is launching a series of new nicknames on the packaging, along with special orange editions of the can and bottle.
And the very best part: you can pull them out of your chair chilled. That way, you don’t have to get up and walk to the fridge – just imagine, a goal is scored at that exact moment. With the Chair Box, these kinds of misses are a thing of the past.
How to get your hands on the Chair Box
Unfortunately, the Chair Box isn’t for sale. You can win one at Albert Heijn, through an online campaign. In addition to online, the Chair Box can also be won at various stores where it is available to admire in person. Cheers!
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