Ikea confronts foodstagrammers

Shuffling plates around, moving cutlery out of the way and contorting yourself into the strangest positions. That’s the life of many an Instagram foodie. Everything is meticulously prepared for the perfect #foodphoto.

Like a still life

Life isn’t a competition, so let it go and relax. That’s Ikea’s message to all the food fanatics who capture their meals on Insta. This video makes that clear in a hilarious way. Because what if people before the digital age (to be precise: during the Golden Age) had been eagerly waiting for likes on paintings?