Italian police seize Prosecco Pringles
Italians take their food (and drinks) seriously. Very seriously. So seriously, in fact, that the Italian police have seized a shipment of ‘Prosecco Pringles’.
Wait what? Prosecco Pringles? Yes, really. I didn’t know they existed either, but apparently it’s a thing: Pringles with Prosecco powder added to them. And that went down the wrong way with the Italians, because Prosecco is a protected designation and may only be used with permission from the Prosecco producers in the Veneto region, where the wine comes from.
Identity theft
Exactly: wine. No powder. The president of the region reacted with shock on Facebook, and the Italian Minister of Agriculture called it ‘identity theft’. Some are even saying that making powder from Prosecco is a cultural crime in Italy.
But where did those—more than 250—packs of Prosecco Pringles come from? You guessed it… the Netherlands. The shipment was discovered following an investigation by the Italian food authority ICQRF. A supermarket chain in Veneto had bought them from a Dutch company. Prosecco Pringles were launched in England last year as a Christmas snack. Pringles says it does not plan to make the chips again.
Manhunt
Nevertheless, the Italians are continuing their hunt for the ‘scandalous’ snack. The head of the ICQRF expects to confiscate thousands more packages.
Read also:
