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Nike launches Air Max 90 City Pack as a tribute to Parisian bakers

Nike Air Max Paris

There’s no greater happiness than a baguette in Paris! That crispy crust, that heavenly aroma! The people at Nike thought the same thing, because look at this: the fresh new release is a snow-white sneaker that pays tribute to the bakers, the Parisian deliverers of all this happiness!

Foto van culinair journalist Sharon van Lokhorst

Nike has done it again: they’ve dropped a pair of kicks that makes me incredibly greedy. The last time that happened was with the colorful Nike Air Maccie Max, which were completely FavorFlav-proof thanks to the delicious golden fries. But anyway: only one pair was made, so I missed out. These freshly baked specimens, however, are already dangling in my basket!

The bakers of Paris

Who would ever have thought that bakers would be at the heart of the design of an Air Max 90? More specifically: bakers from Paris. The Nike Air Max 90 Premium was created in honor of the famous Parisian bakers who symbolize French cuisine. The sneaker is just as white as the work clothes of an average baker. The Nike Air cushioning beneath your feet feels softer than a freshly baked brioche. The upper features a French flag, and the heel bears a wreath of grain. Fun detail: the insole says ‘Fresh baked daily’.

Home delivery in Shanghai

Incidentally, the Parisian bakers aren’t the only ones getting their own sneaker. The new Air Max 90 City Pack series, which includes five different versions, also puts other professions in the spotlight. Are you, like FavorFlav’s Adeline, quite a Thuisbezorgd fan? Then be sure to check out the sneaker inspired by the Shanghai Delivery Service Workers. This Nike Air Max 90 Premium pays tribute to the people who deliver food in Shanghai. Here too you’ll find fun details, such as the 5-star graphic on the side and the receipt-inspired logo on the tongue, referring to the courage of the scooter riders who do such important work in the city.

Selling like hot cakes

The sneakers cost 150 euros and can be ordered through Nike. Be quick, because I suspect they’ll be flying off the shelves like hot cakes!

Image: ©Nike

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