Pink Coca-Cola cans

Anyone who thought Diet Coke couldn’t get any sweeter is mistaken: Coca-Cola is temporarily turning its Diet Coke cans candy-floss pink.

Well, a few of them: ten, to be precise. They’ll be hidden in 30x330ml packs and mark the start of Breast Cancer Awareness Month on 1 October, with the proceeds supporting breast cancer research.

Whoever finds one of these beautiful pink cans will also win £1000. So, a sort of Charlie and the Chocolate Factory golden ticket idea. Party!

Don’t immediately run to the supermarket like a maniac and pull the multipacks of Coke from the shelves: the cans can only be found at the British supermarket chain ASDA. Coca-Cola Netherlands says it currently has no plans to bring the promotion to the Netherlands.