Prada cake and Louis Vuitton chocolate

This cake was made by pastry shop Cova, now owned by LVMH.

Prada and LVMH (including Louis Vuitton, Marc Jacobs and Fendi), companies that focus on the luxury market, have acquired centuries-old pastry shops near their stores around Via Monte Napoleone. These are Marchesi and Cova, two institutions with a rich history. Everything in these pastry shops is chic; from the pastries and cappuccinos to the ambiance and interior.

The acquisition by Prada and LVMH seems like a logical step, given millennials’ strong interest in high-end food products. People are more willing than ever to pay for quality. Of course, we already know the Ralph Lauren Polo Bar in New York and collaborations in pop-up form between renowned chefs and brands, but with this acquisition, Prada and LVMH are taking it a step further.

Sources: Bon Appetit
Image: Polifemo