Singer Ed Sheeran launches his own sauce: Edchup
Singer Ed Sheeran takes his love of ketchup very seriously indeed. In addition to having a Heinz ketchup logo tattooed on his arm, he is now also teaming up with the brand to make his own ketchup: Edchup (applause for that name in advance).
Anyone who has been following Ed Sheeran for a while knows that he cannot live without his beloved ketchup. He has not only permanently documented his love for this red sauce on his arm; apparently, he also never travels without a bottle of ketchup in his suitcase.
#ED xHEINZ
Ed Sheeran has only himself to thank for the collaboration. In April, he sent the following message to Heinz via Instagram:
https://www.instagram.com/p/BvyoBqUBw7s/?utm_source=ig_web_copy_link
Heinz was also happy to collaborate, and so Edchup became a reality. It is not just the name on the bottle that is different. The familiar tomato on the bottle has been replaced with a special Edchup emoji that resembles the singer.
https://www.instagram.com/p/ByVKUSzBgr5/?utm_source=ig_web_copy_link
The Edchup bottle is now also available in the Netherlands, in limited quantities at supermarkets.
Image: Heinz
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