Sparkling Milk, Huh?!

The oatmeal and coffee scenes are dominated by soy, almond and rice milk. Old-fashioned cow’s milk is increasingly being replaced by vegan alternatives. To make milk popular again, Arla is now introducing: sparkling milk. What?

The dairy brand wants to make milk hip again, and since young people are embracing sparkling drinks en masse, Arla seems to think this is the ideal solution. Soon, you’ll be able to enjoy a sparkling milk drink with fruit in England. To be honest, it sounds like hell on earth to us. Just give us a normal glass of semi-skimmed milk alongside our cheese sandwich.

To the Netherlands
If this revolutionary drink catches on, they also want to expand into other countries. It’s not yet clear whether we’ll be able to order a bottle of sparkling milk with our bitterballen on a Dutch terrace next summer.