Test: Pink chocolate at Van Soest

It is already on the shelves in South Korea and Japan, but soon we in the Netherlands will also be able to get acquainted with an entirely new type of chocolate: the candyfloss-pink Ruby chocolate.

Anyone who thinks this chocolate is packed with colourings and flavourings is mistaken. The bean itself gives the chocolate its pink colour. ‘Millennial pink’ and 100% natural: as if the bean knew that this was the era in which it would be discovered. We would therefore not be surprised if this becomes the latest Instagram hit.

Nestlé has already turned it into a KitKat, which for now is only available in Japan and South Korea. Although there are plans to bring that KitKat to the Netherlands, it is not yet known when.

https://www.instagram.com/p/BeFNigEDNUe/?taken-by=kitkat

Don’t despair: chocolatier Van Soest has managed to get its hands on the pink stuff. And we were allowed to come and taste it in their—brand-new, incidentally—shop on Frederiksplein in Amsterdam.

Our verdict?

It is reminiscent of white chocolate, but somewhat fruitier. Even slightly sour, as if it had been mixed with forest fruits. Tasty and “safe”, because we wouldn’t quickly polish off an entire bar of it.

At Van Soest, they are currently busy experimenting with the new chocolate. “It pairs particularly well with yoghurt,” says Rachel Blauwendraat. And we can certainly imagine that.

Chefs have also already started experimenting with the chocolate, and what did they discover? The chocolate pairs well with fellow-coloured Kriek beer and pink champagne, but also with salted caramel and—yes indeed—blue cheese.

Want to taste it yourself?

To form your own opinion, you’ll have to be patient just a little longer: the pink chocolate will be available at Van Soest in early April.