Albert Heijn Belgium: ‘2+5 free’ promotion is the ultimate grocery shopping stunt
Supermarket price increases seem to be continuing relentlessly. Grocery shopping in the Netherlands nowadays takes a toll on both your wallet and your mental well-being. But… what if you stepped into a supermarket a few kilometres away in Belgium and suddenly experienced the bliss of a shopping trolley that doesn’t drain your bank account? Albert Heijn Belgium is pulling off a particularly spectacular stunt this week with a truly unique promotion: 2+5 free.
The ‘get 7, pay for 2’ promotion: more than 70% off
If you thought you had seen everything when it comes to discount promotions, Albert Heijn Belgium has a surprising stunt in store this week. Forget the ‘buy 1, get 1 free’ promotions and the ‘buy 1, get 2 free’ deals. This week, Albert Heijn is exceeding all expectations with an unprecedented ‘get 7, pay for 2’ promotion that delivers a whopping 71.4% discount.
XXXXXL Bonus: fill your pantry
You read that right: this really is the ultimate opportunity to fill your pantry with products you know you can always use, without paying top dollar. Hopefully you live near the Belgian border. If not, you can stay overnight at Van der Valk with a 30% discount, as the promotion is also available at the supermarket giant.
This huge discount applies to no fewer than sixteen different products, from everyday cleaning products to snacks. Think Dash Platinum dishwasher detergent, Dreft Platinum Plus dishwasher tablets and the well-known Colgate toothpaste. But that’s not all. Products such as Heinz tomato purée, BiFi Roll, Servero apple sauce, AH tortillas, AH mini doughnuts and Harry’s American Sandwich are also eligible for this promotion.
Huge discounts on cooking pans too
You can even get a substantial discount on Brabantia cooking pans. I’ve always had the impression that the A-line pans aren’t used for decent promotions, but perhaps that’s nonsense. It’s certainly a great deal.
Albert Heijn Belgium continues to surprise
Albert Heijn has been active in Belgium since 2011, with a mix of physical stores and home delivery, and its growth continues unabated. At the end of September, Albert Heijn opened its 85th store in Leuven (Belgium).
Ann Maes, spokesperson for Albert Heijn Belgium, says in a response that it is a deliberate choice for the brand to come up with particularly sharp promotions in the Belgian market. “Since our arrival in Belgium, we have been known for pulling off spectacular promotions,” Maes tells HLN. “Our customers know they can get good deals that way, and they genuinely count on it. With this ‘get 7, pay for 2’ promotion, we are surprising them with an unprecedented deal. The perfect opportunity to fill the pantry.”
Competition under pressure
Maes adds: “With this stunt, we not only want to make our customers happy, but also put pressure on the competition in the supermarket sector, particularly market leader Colruyt. After all, Colruyt offers its customers a lowest-price guarantee. But with this unprecedented promotion, we are taking things a step further and ensuring that our customers get as much value as possible.”
So, if you get the chance this week, cross the border and take advantage of the deal at the Belgian Albert Heijn. Because when it comes to substantial discounts, this is an opportunity you probably won’t want to miss.
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