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Can you taste the difference between real and fake? Take the Chicken Challenge!

Taste Like Chicken van Woustraat Amsterdam

Chicken for everyone. That’s the idea behind Taste Like Chicken’s (TLC) brand-new ‘mirrored menu’. Every dish comes in two versions: real chicken or plant-based. From juicy nuggets to juicy burgers and even chicken & waffles. Can you taste the difference between real and fake? Taste Like Chicken challenges you with a new menu and a true Chicken Challenge!

Foto van culinair journalist Sharon van Lokhorst

Ron: ‘The future is plant-forward’

TLC – also known as Taste Like Chicken – firmly believes in the power of plant-based food. That’s why the restaurant is introducing a revolutionary menu in which plant-based chicken is the standard, and you have to ask for the real version. That’s not to tease anyone, but to let people taste how delicious and satisfying plant-based food can be. The initiative comes from creative entrepreneur Ron Simpson (known for, among other things, The Avocado Show), together with a team of diverse entrepreneurs.

“The future is plant-forward. It’s all about taste and freedom of choice,” says Ron.

All plant-based

In addition to the mirrored chicken dishes, the Taste Like Chicken menu also includes other entirely plant-based dishes – from sauces to sundaes and milkfakes (bonus points for that name!)

Taste Like Chicken dishes
Taste Like Chicken dishes

The Chicken Challenge: taste the difference

Are you a true foodie? With the Chicken Challenge, TLC challenges you to taste the difference between plant-based and real chicken. Order a menu and receive two Korean Fried Chicas – one made with chicken and one plant-based. Taste blind, guess, win.

You can do this during the special edition on June 16 from 17:00 – 20:00 at Taste Like Chicken at Van Woustraat 29H. I’m already getting nervous at the thought, because I love real chicken, and after a brief flirtation with a vegan diet, perhaps even more so. I might be exposed. But I’m taking on the challenge. Will I see you there?

And if you guess everything correctly? You’ll have a chance to win a TLC Family Member Card, which lets you eat there for free for an entire year. Not bad, right?

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