Coca-Cola comes with a new flavor: what do you think?
Coca-Cola is doing everything it can to keep exciting its fans. They’re not afraid to enter into unusual collaborations, either. Do you remember the limited-edition Coca-Cola zero Movement, created in collaboration with singer Rosalía? And the Coca-Cola zero they made with AI? Now the famous cola brand is back with another collab and honestly… I’m intrigued. Coca-Cola has teamed up with OREO.
It will be called Coca-Cola OREO zero sugar Limited Edition. It will be available in stores for a limited time, so fans had better get ready and make room in the fridge now.
Coca-Cola and OREO: an iconic duo
Part of us wonders: how on earth did they come up with this? And on the other hand, we also wonder: why on earth has it taken them this long? Coca-Cola and OREO—it’s not even that strange. After all, a sip of cola after an OREO tastes pretty good. The two brands call each other ‘besties,’ feel connected to one another and believe they make each other stronger—or so the marketing story goes. Big words are being used, such as ‘bringing friends together all over the world’ and ‘for great moments and experiences together.’
‘The collaboration between OREO and Coca-Cola is a unique way to unite our fans and celebrate the power of connection and togetherness,’ says Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International.
The ultimate bestie experience
Great moments and experiences together, unity, connection and togetherness: doesn’t that sound a little lofty when we’re talking about a can of cola? Yes, but this Coca-Cola OREO zero sugar Limited Edition is more than just a drink. There’s also a collaboration with Spotify. Through the music-streaming service, you can activate the ‘Bestie Mode Digital Experience.’ This brings your musical taste together with that of your bestie and gives you a playlist featuring your combined music preferences. (In my case, that would be a very bizarre mix of Christmas music, ’80s disco and Dutch pub sing-alongs, I realize now.)
Anyway, we were extremely curious about this new bestie collab between Coca-Cola and OREO. What would it taste like? Sweet nonsense or a brilliant cola-and-cookie combo? Easy to keep drinking or one to put aside?
@favor_flav Coca-Cola with Oreo flavor! #favorflav #tastetest #cola #oreo #cocacola #foryoupage #foryou #ah #albertheijn @Coca-Cola @OREO ♬ original sound – FavorFlav
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