HelloFresh launches Green Chef: meal kits from keto to vegan
It has been researched*: 61% of people in the Netherlands want to eat healthier, but 49% do not keep it up for even a month. The reason is simple; to maintain a healthy eating pattern, you need varied, easy and healthy recipes that meet your personal preferences. These can now be found in abundance online – here, for example, you can already find lots of healthy recipes, keto recipes and vegan recipes – but it can be easier: when the measured ingredients are delivered to your doorstep. HelloFresh’s new Green Chef promises to do exactly that.
With this new division, HelloFresh is responding to Dutch consumers’ demand for healthier dishes within a specific diet. Green Chef is a meal kit fully put together by dietitians to help you follow a healthy eating pattern that you can genuinely maintain.
From pescatarian to low-carb
There is plenty of choice, because with six different dietary preferences – vegan, vegetarian, pescatarian, flexitarian, low-carb and keto – and 16 different meals every week, there really is something for everyone. All dishes contain the right nutritional values and at least 250 grams of vegetables. Think, for example, of the vegan sweet potato and roasted pointed pepper bowl with no less than 310 grams of vegetables, or the pork tenderloin teriyaki, a keto recipe with 263 grams of vegetables without exceeding the upper limit of 15 grams of carbohydrates.
Within 30 minutes
By cooking with Green Chef, you can trust that what you serve on the table fully fits within your desired eating pattern. To motivate you and help you maintain that motivation, the meal kits are filled with easy-to-prepare, varied and flavourful recipes. And to keep inspiring you, 16 new recipes are added to the menu every week. An added benefit: most dishes are already on the table within half an hour.
Green Chef meal kit cost
Prices (including €5.99 delivery) are as follows and are per week:
- 2 people/ 3 dishes €52.99
- 2 people/ 4 dishes €66.99
- 2 people/ 5 dishes €79.99
- 4 people/ 3 dishes €84.99
- 4 people/ 4 dishes €109.99
- 4 people/ 5 dishes €129.99
The meal kits can be ordered via Green Chef. Orders or changes can be made until Wednesday at 23:59. Delivery is available on Sunday from 07:00 in the morning until 22:00 in the evening, or on Monday from 07:00 in the morning until 14:00 in the afternoon.
*conducted by Censuswide in August 2022 commissioned by Green Chef among 1023 respondents living in the Netherlands
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