Thirsty tales

Joop from B&B Vol Liefde launches his own coffee label: Joop’s Roast

Joops roast

The scene in which the enthusiastic Joop from B&B Vol Liefde enters Anja’s territory with a professional coffee machine has been watched by millions of viewers. Not only because Anja still values her privacy very highly, but also her old-fashioned filter coffee. Want your cup of coffee to taste like the coffee Joop from B&B Vol Liefde drinks every day? Then the new Joop’s Roast is your chance. 

Foto van culinair journalist Sharon van Lokhorst

Love and passion in every sip

“With Joop’s Roast, we not only want to stimulate the taste buds, but also convey the spirit of conviviality and connection,” says Koffie Lovers founder Rik Oostdam. “Just as Joop shares his love and passion on the show, we want our customers to be able to enjoy coffee made with the same dedication.”

Joop B&B Vol Liefde
Image: Dick van der Lecq

Buy Joop’s Roast                     

Joop’s Roast can be ordered from today in the Koffie Lovers webshop (with free shipping). Start your day deliciously sultry with Joop’s Blend Geel. This coffee bursts with character, with a full and intense body that melts together with creamy chocolate accents and a surprising hint of fruit. It ends wonderfully smooth, with not a hint of bitterness in sight. Anja, come on: give it a chance!

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