Food stories

Tested and tasted: these are the tastiest pink cakes from the supermarket (and the nastiest!)

roze koeken supermarkt test

Do you remember those glazed cakes you could buy in the school cafeteria? They came rolling out of the vending machine for a few cents, or you got them at the counter. And the truly lucky ones knew there was also a pack in the pantry at home. In search of that secondary-school feeling, we tasted the pink cakes from supermarket own brands – and, for comparison, the one and only Enkhuizer pink cakes.

Foto van culinair journalist Sabina Posthumus

We mindlessly stuffed dozens, perhaps hundreds, of them down during exam week. But when you consciously taste those pink cakes, you do notice a few things. The colour, for starters: Albert Heijn’s cakes are more purple than pink, Dekamarkt’s glazes have a white sugary edge around the icing, and Jumbo’s are so brightly coloured they could make you snow-blind.

Tasty, but not the way it should be

You can taste differences in the cake base too. One cake is sweet and sticky, another leaves crumbs in your throat, and some of the little cakes have an almond flavour. Tasty, but not typically pink cakes. Strange: the cake base of Jumbo’s cakes resembles a soggy cake, the kind you know from slices served with coffee at a funeral. No, that’s not a cheerful association, and these cakes don’t make us happy either.

A classic

Our favourite? That remains the real Enkhuizer glazed cake, even when we taste them without knowing which cake comes from which supermarket. The cake is still just as vanilla-chemical as it was back then, and the layer of icing is simply perfect. ‘You know it’s a good pink cake when you can see your fingerprint in the icing after holding the cake for a while,’ says Lauretta, whom we can safely call an expert when it comes to sweets and biscuits. Number two is Albert Heijn’s cake. That icing again: ‘lovely and creamy,’ says Sharon, despite the purple colour. That’s because of beetroot juice; this pink cake contains no carmine, the colouring made from cochineal insects.

Like something from a fairy tale

Unfortunately, there’s also a cake that is a huge disappointment. And that is – sorry, we have to say it – Jumbo’s. It looks like a cake from a cartoon or a fairy tale, thanks to its pink colour and wonderfully yellow cake. But that flavour doesn’t win any points. The cake is soggy and spongy, and the icing is so sweet that even sweet-toothed Lauretta finds it too much. No, we’re not going to eat these. We’d rather solve differential equations, or something.

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