This is what you pay on average for a cup of cappuccino in Dutch hospitality venues
‘Having a coffee’: it’s a true concept in Dutch culture. But, of course, we don’t have all those coffees for free. What does a cup of cappuccino cost on average in Dutch hospitality venues? And that oat cappu trend—is it still a thing, or has the hype more or less passed?
De Volkskrant already introduced the cappuccino index last year. With it, the newspaper compared cappuccino prices with those from several years earlier. And what did it show even then? We pay more every year for our favorite coffee with milk. Hospitality trade magazine Misset Horeca conducts similar research into the state of coffee in the Dutch hospitality industry. They surveyed 1,200 hospitality entrepreneurs about coffee in their establishments. The results are set out in their Coffee Benchmark 2023 report.
The good old (cheap) days
It has been known for years—since 2014, to be precise—that coffee prices rise by an average of 3% every year. Shocking: that means you now pay no less than 31% more for your cup of coffee. Say what?! The good old days. Last year, the average price of a cup of coffee even rose by 8%. The reasons are well known: inflation, the war in Ukraine and rising energy prices. The good news is that this year, the price of coffee has not risen by another such high percentage. We are back to an average of 3%. You now pay an average of 4% more for your cappuccino. If you paid an average of € 3,10 for your cappu in 2022, that has now risen to approximately € 3,21.
Two products
For comparison: in 2022, you paid € 2,76 for a cup of black coffee, compared with € 2,85 now. If you ordered an espresso last year, it cost € 2,73. This year, you pay € 2,82 for one. Why is the increase greater for a cappuccino? Simple: a cappuccino consists of more components, namely coffee and milk. So there are two products whose cost increase has to be factored in.
Amsterdam vs. Venlo
It may not surprise you entirely, but you pay more for a cappuccino in an Amsterdam restaurant than for the same drink in a café in a medium-sized Limburg city. In our capital, you will soon be paying an average of € 3,65, while in the Limburg countryside you pay € 3,10. But good news: the differences do seem to be getting smaller. Misset Horeca’s research shows that the difference between the cheapest cappuccino (€ 2,65) and the most expensive (€ 4,75) was still € 2, while this year it has shrunk to a difference of € 1,20 (cheapest cappuccino € 2,55, most expensive € 3,75). So there is hope for the capital’s northern residents.
Oat cappu
<'Oat cappu, can't live without it,' said Anne-Fleur during her holiday. And during the other 344 days of the year. Oat milk in your cappuccino—or at least plant-based milk—has made a huge advance in recent years. In 2020, you could choose plant-based milk in just over half of all hospitality establishments; by 2022, it was already available in 75% of the entire hospitality offering. But that glory days seems to be coming to an end. This year, only 67% of hospitality entrepreneurs offer plant-based milk options. The reason is not entirely clear. Perhaps because at most hospitality businesses (1/3), only a few plant-based cappuccinos are ordered per day? So not every establishment has eager Anne-Fleurs.
Make it yourself
If you are now thinking: I am absolutely fed up with this cappu price increase, then why not make your favorite drink yourself? You can even make a pink cappuccino if you are still in a pink mood after watching the Barbie movie. But honestly… having a coffee at your favorite coffee bar secretly cannot be beaten. Your own no-shame Anne-Fleur hobby—provided you go for the oat cappu.
Also read:
- 5 fun facts about cappuccino
- The most delicious in your cappuccino: creamy milk from the Jersey cow
- This is the difference between a cappuccino, a flat white and a latte
Source: Misset Horeca
