Tony’s Chocolonely celebrates with the biggest chocolate experience of the year
Tony’s Chocolonely is turning 20, and of course that calls for a celebration! The ‘Tonyversary’ is going to be bigger and sweeter than ever, because Tony’s has something very special in store: a chocolate experience. From 28 October through 2 November, you can learn, taste and experience everything about Tony’s mission at De Hallen in Amsterdam, with a gigantic amount of chocolate, new flavours and super limited editions. It will be the biggest chocolate birthday party of the year and, best of all: admission is free!
Taste Tony’s new flavours and discover limited editions
What would a Tonyversary be without a whole lot of delicious chocolate? To celebrate its 20th anniversary, you can taste the brand-new Everything Bar. This bar is everything you’ve ever wanted from Tony’s: milk chocolate with caramel, almond, nougat, pretzel and sea salt. It’s 90 grams of pure chocolate heaven.
7 super limited editions
Especially for this birthday, there are also 7 super limited editions that you can taste blind. They’re keeping the exact flavours secret for now. Will you manage to guess the ultimate flavour? You can also customise your chocolate with the craziest toppings; matcha, chilli, peanut butter—you can make it as wild as you like.
Win your weight in chocolate
And if that’s not enough, you can also win your weight in chocolate! Yes, you read that right. There’s also a chocoshop with a special celebratory bar featuring milk chocolate, caramel, sea salt and popping candy, as well as a mystery bar whose flavour you only discover when you open it.
Tony’s Choco Experience: a journey through chocolate and the cocoa industry
The highlight of the Tony’s Choco Experience is the life-sized, unequally divided Tony’s bar that you can experience from the inside. You’ll journey through the history of Tony’s Chocolonely and learn all about the chocolate industry and how Tony’s has changed the world of chocolate over the past 20 years.
And of course, at the end of this sugar-filled journey, you can blow out the big birthday candle together with other chocofans. Tony’s ultimate birthday wish? A cocoa industry without exploitation. Tony’s has already improved the lives of more than 40,000 cocoa farmers by buying fairtrade cocoa.
Extra activities: Tony’s Only Night and exclusive sleepover
There’s more being organised than just tasting and learning! For true Tony’s fans, there’s Tony’s Only Night, a special evening packed with exclusive activities. And for a few lucky guests, there’s even an exclusive sleepover—sleeping among chocolate bars, what more could a chocofan want?
Where’s the party? Here’s the party!
All the practical information for the party of the year at a glance:
When? 28 October through 2 November 2025
What time? 13:00 – 23:00 (entry until 22:00)
Where? De Hallen, Amsterdam
Put it in your calendar in big chocolate letters and make sure you don’t miss Tony’s Chocolonely’s 20th birthday. A party for every chocofan!
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