You can now buy yesterday’s bread at Albert Heijn
Good news, if you ask me: Albert Heijn has started a pilot to sell yesterday’s bread. Bread that was delivered fresh to the store yesterday and wasn’t sold that day will be sold the following day until 11:00 a.m. at an extra-discounted price.
Today, 10 Albert Heijn stores in the Rotterdam region are starting a trial called ‘Yesterday’s Bread’ to further reduce food waste. I’d say: fi-nal-ly! I think it’s such a shame to throw away unsold bread. At Landmarkt, I regularly buy bread from the day before; you can make delicious toasted sandwiches with older bread, and homemade croutons are also tastier when made with stale bread.
Half a loaf for 0.25 cents
A little over 1% of the products Albert Heijn purchases never end up on our plates. What a waste! Not only is the product wasted, but also the time and energy invested in making it. Wageningen University & Research (WUR)’s food waste study shows that, relatively speaking, a lot is wasted in the bread and baked goods category. Old bread is turned into animal feed, while other organic residual streams are fermented into biogas or converted into oils or biofuel. But still: why throw everything away when you can sell it at a reduced price?
The ‘Yesterday’s Bread’ pilot will run for 10 weeks. Half a loaf costs 0.25 cents, while a whole loaf and a bag of rolls cost 0.50 cents. Hopefully, it will be a success and yesterday’s bread will become part of the regular range.
Also read:
- Albert Heijn’s mini vegetable garden: fear of pointed cabbage and radioactive buckwheat
- Albert Heijn stops using plastic bags in the fruit and vegetable section
- OH YES: Albert Heijn now sells tompouce donuts
