Beer kegs will become more than twenty euros more expensive in 2024
I recently wrote about the price of beer in our capital in relation to inflation: hospitality businesses have to settle for considerably less profit than before. Because if they passed the increased price of beer on to our small glasses and vases, the latter would already cost more than four euros. That is considerably more than what you currently pay in the average pub, but they will have to give up even more profit — and the price for us will probably rise considerably too.
The beer prices for 2024 have now been announced, and hospitality trade magazine Misset Horeca has put together a useful overview (although the information isn’t exactly pleasant). Brace yourself, because these are some seriously steep price increases.
Grolsch will become the most expensive
Grolsch is raising its prices the most: its kegs will become more than 20 euros more expensive than last year. And even more shockingly: compared with 2022, they have become about 40 euros more expensive per keg. Personally, I think that is an insane increase, but Jupiler has gone one step further: its price will rise by almost 50 euros in two years. In 2022, you paid ‘only’ €170,20 for a keg, while in 2024 that will be €219,28.
The average price for a keg will be €205,71 next year, based on the brands Amstel, Brand, Heineken, Dommelsch, Hertog Jan, Jupiler, Budweiser, Grolsch and Bavaria. Notably, Hertog Jan has been the most expensive beer brand of all these names for three years now. Side note: all these prices are for 50-litre kegs.
Tank prices are also rising
More and more hospitality businesses are working with beer tanks, partly because they can save a lot of money. It will come as no surprise that prices have risen there too, but surprisingly, Brand is the only one whose tank price has actually gone down: it was €4,11 this year and will be €4,04 next year. Quite a substantial reduction. Hertog Jan is also the most expensive of all the brands when it comes to tanks, although the difference is smaller; Jupiler is only one cent cheaper and Budweiser two cents.
It seems obvious to me that we will definitely see these price increases reflected in our pub bills. But how much prices will rise is something I am now curious about. A beer (small vase glass) in Amsterdam’s De Pijp currently costs €3,50… Will it really head towards €3,75? I hate it when people say that ‘everything used to be better’, but I do miss the days when I first started going to the pub and a small beer still cost €1,60 and a vase glass €1,70.
Read also:
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Source: Misset Horeca
