Did you know these beers? They’re now wearing a beautiful new look
Of course, it’s what’s inside that counts, but we’re all a little susceptible to cheerful packaging, right? So even when a lager or beer comes in an attractive bottle or can, you might be quicker to pick it off the shelf. Especially the ‘smaller’ breweries have managed to distinguish themselves from one another in recent years with designs ranging from highly exuberant graffiti-like scenes to restrained and ‘calm’ designs, but often the common thread is: color!
The same goes for the renewed design of Scheldebrouwerij, a craft brewery based in Meer, in the province of Antwerp, but with Dutch roots. They make several types of beer, and recently the entire range was given a new look. And it looks good:
We are all individuals
They opted for a visual identity that conveys plenty of cohesion, while the different beers—from blond to dubbel, tripel, wheat beer, IPA and stout—still have their own distinctive look. Consistent ingredients for every beer and a streamlined process, yet each one has its own place in the spotlight. Impressive, these compositional designs and bright colors. We like!
No need to shout
Because of that cohesion and clear style, you can still see an element of restraint through all the color and ‘images’. And the brewery probably wants to convey that sense of calm too, to show that, as they put it themselves, they trust their beers and don’t need to ‘shout’.
The contents are top-notch too
And then there’s the contents… well, they taste absolutely delicious. Recently, I brought almost one of every beer to a drinks gathering, and they disappeared quickly. My personal favorite? Strandgaper, for its fruity, sultry balance. But actually, every variety went down well, even with the very seasoned beer tasters. So we warmly congratulate Scheldebrouwerij on these new looks, and happily raise a glass to the future!
Read also:
- Weizen vs. wheat beer: what’s the difference?
- Bring on this refreshing trend: the New England IPA
- Buying specialty beer at the supermarket: here’s what to look out for
