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England tackles obesity with tough measures

fastfood

Many Britons are overweight. At least, that’s what the government thinks. And because obesity and coronavirus turned out to be a very bad combination, they’re now going to do something about it. The British public, of course, finds that absolutely terrible, because they do enjoy the occasional fast-food moment.

Foto van culinair journalist Wieke Veenboer

Quite a few measures are being introduced. Not only will junk-food adverts be banned on television until 9 p.m., supermarkets will also start looking different. No more chocolate and sweets at the checkout. Honestly, that will make a big difference. At least when I look at myself, because I so often grab a last-minute bag of sweets anyway. Or a Kinder Bueno (they really do make them dangerously addictive).

But there’s more bad news for the Brits

Well, that will be a thing of the past in the United Kingdom. But even worse: promotions such as ‘buy two, get one free’ will also be banned. Oh, come on! I understand that they want to tackle obesity, but if someone really wants to take two bags of crisps home, I don’t think banning those promotions will stop them…

And actually, I’d miss the adverts too. I always find McDonald’s adverts so cheerful (although I also find a Big Mac dangerously addictive). Advertisers are understandably not very happy with these new measures, which they consider ‘unnecessary’ and particularly ‘extreme’. They also believe these measures will do little for the population, two-thirds of whom are overweight.

Him too

And Prime Minister Johnson? According to him, he is on a diet. The combination of coronavirus and his obesity landed him in intensive care. So now he is also following a healthier lifestyle.

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