Food stories

Here’s Why Your Favorite Crisps Suddenly Taste Different These Days

Lay's chips

There’s an uproar in crisp land. More and more crisp fans no longer recognize their favorite flavors. From Doritos Nacho Cheese to Lay’s Thai Sweet Chili, they’re not the way they used to be. Why?! Our Snackspert thinks he knows.

Foto van culinair journalist Jeske van Steen

There’s very little food I find as hard to stop eating as crisps. ‘You’re just going to have ONE bowl,’ I say out loud to myself, but it’s a lost cause. Once the bag is open, I have to reach the bottom. So I was deeply disappointed when my beloved Hamka’s turned out to taste different. I barely recognized them anymore. It was a bit like being in a long-term relationship and suddenly your partner has an identity crisis.

My feeling (and sense of taste) turned out to be right, because Snackspert also reported that Hamka’s had changed. Just like POM-BÄR’s, Lay’s Paprika Max and a whole host of other types of crisps. What’s going on?!

The expert: Snackspert

If there’s anyone we trust 100% when it comes to snack reviews, it’s Eke Bosman, a.k.a. Snackspert. He has been receiving panicked messages in his DMs for weeks. Desperate followers who no longer seem to recognize their trusted crisps. And he agrees: a lot of types of crisps no longer taste the same these days. They simply no longer have the familiar Doritos, Hamka’s or Lay’s flavor we’ve known for so long.

Less salt, less flavor

That’s why Snackspert decided it was time for a little investigation. And what do you know: there’s an explanation on the Lay’s website. PepsiCo’s crisps—the parent company of, among others, Lay’s, Doritos and Cheetos—contain 25% less salt. Because we already consume far too much salt every day, and according to Het Voedingscentrum, that isn’t good for us. So that’s why the crisps taste different. Although, according to Lay’s explanation, there should still be 100% flavor. Hmm, not the same flavor, at any rate. Snackspert thinks it’s a bit cheeky that this change isn’t simply stated on the packaging. Because you can’t find it on a single crisp bag right now.

Nannying

The reactions to Snackspert’s discovery aren’t exactly positive. ‘What nannying. I’ll decide for myself how healthily I eat,’ ‘I don’t know what to make of this—if I want to eat healthier, I won’t buy a bag of crisps, will I?’ and ‘I’ll just sprinkle salt on them. I don’t eat crisps for my health’ give a good idea of what most crisp lovers think about this. A few people do think it’s a good thing that the crisps contain less salt. In any case, Snackspert wishes his followers lots of strength in dealing with this news. It will probably be a matter of getting used to it, he says, but his face says it all. This development will take some processing.

Read also:

Geen foodnews Missen?