Influencer? Then you pay double for your ice cream here
Ice cream man Joe Nicchi from Los Angeles has had enough of the influencer craze. Every week, he received requests for free ice cream for his ice cream truck, CVT Soft Serve. With his anti-influencer movement, he is putting an end to this. He is making influencers pay. And how!
At least once a week, influencers would knock on Nicchi’s truck door to negotiate with him. An ice cream in exchange for a review or Instagram post? He even received a request to cater for free at an event with three hundred (!) people. Um, what? You can get a quote!
What goes around comes around
We simply don’t live in a barter economy. And just as ice cream men don’t ask their milk supplier for milk in exchange for a mention, influencers shouldn’t (always) do this either. A selfie face and a few hashtags shouldn’t mean you can leave your wallet at home every day, right?
Joe Nicchi had the perfect answer to this. Free? Because influencers occasionally think they’re a special kind of species, they get a fitting price and a math lesson to go with it. They pay twice as much as the “regular” people. In your selfie face.
#sponsored
Nicchi decided to make a sign reading ‘Influencers pay double’ and hung it on his ice cream truck. He posted it on Instagram, went viral, and used it to put all influencers out of the game.
https://www.instagram.com/p/BzV-nCBJyXG/?utm_source=ig_web_copy_link
Best food trucker
The fact that influencers especially want Nicchi’s ice cream is no coincidence, by the way. In 2014, Joe Nicchi was named the best food trucker. The queues too (without a single sponsored post) prove that CVT Soft Serve is worth those four euros. Unless you’re an influencer, of course. Then you pay double.
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