Food stories
This is what happens when well-known products lose their color
Some brands put their products in even more eye-catching packaging than others. All to grab our attention in the hope that we’ll buy them. But what happens when you strip all those well-known products of their color?
door Steffi Posthumus
Indian artist Kunnen Gaur was curious about that and created new black-and-white designs for the products of the world’s best-known brands. The result? Packaging that grabs your attention precisely because of its lack of color. Wonderfully minimalist and sleek. An instant dose of zen.
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