What?! This is how bizarrely expensive a carton of Appelsientje orange juice is these days
I came across a remarkable post in the Facebook group Jezus wat slecht. A follower shared a photo of a carton of Appelsientje orange juice sitting on the shelf at a Jumbo supermarket. That in itself isn’t particularly remarkable, you might think. But the price on the accompanying label certainly was. Because how much do you pay for a 1.5-liter carton like that these days? €5.24!
Albert Heijn is also around that price: €4.99 for 1.5 liters. Jesus, that really is awful… For our wallets.
Huge price increases
Is this extremely high price a complete surprise? Not quite. Last year, the Consumers’ Association already reported that the prices of A-brand products in supermarkets had risen incredibly sharply. And guess what… In the list of A-brand products with the biggest price increases, Appelsientje orange juice ranked a steady second. In 2024, the price of a carton of Appelsientje rose by no less than 43% compared with the previous year. So, practically 50%.
Limitlessly expensive
Many people responding to the Facebook post simply can’t believe what they’re seeing. ”€5.24 for a carton of sugar and E-numbers
I really don’t understand why people still drink this”, writes Kelly. ”Is it made of gold or something?” Belinda wonders. And Henk comes to a painful conclusion: ”You get stronger as you get older. I used to do my shopping for 50 guilders and struggle to carry it, now I do €50 worth of shopping and carry it with two fingers!”
A lot of people are firmly convinced that groceries are cheaper across the border. So, should we head to Germany or Belgium instead?
- Marco: ”I’ve lived in Sweden since 1993. Back then, I would fill up my car in the Netherlands because everything was so expensive here. Now I suffer a heart attack when I walk into a Dutch supermarket. I only buy things in the Netherlands that they don’t have here anymore. Alcohol in Germany.”
- Emiel: ”So glad to live near the German border”
- Andrew: ”Get it in Germany, you can fill your cart for next to nothing
” - Ryanne: ”I live in Belgium and I haven’t seen prices like that yet
”
Guess we’ll just pick and squeeze our own
Is it inflation? Failed orange harvests? High transport costs and energy prices? Maybe the sugar tax? The latter was something Appelsientje tried to avoid last year. One thing is certain: by now, you’d be better off booking a ticket to the Spanish sunshine and picking your own oranges there than bringing home a carton like this every week. You’d even get more real vitamins that way.
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