These 10 leading-brand products have increased the most in price this year
We thought: let’s throw out one more big piece of news before the new year. A real pick-me-up — but not really. The Consumers’ Association has made a list of the 10 leading-brand products whose prices increased the most in 2024. We can’t say the list makes us particularly cheerful. Um… Happy holidays?!
In itself, it’s not very surprising that this year — once again — we’re paying more for supermarket products than we did the year before. Inflation has felt like it’s been going on for years. Still, according to the Consumers’ Association, it seemed that the major brands had become slightly cheaper last year. But alas, it was short-lived. Prices have shot up again this year after all. According to the Consumers’ Association, you now pay an average of 8% more for leading brands than in November 2023 (a price check of 100 leading-brand products). Compare this with prices from four years ago, and that’s when you really get a shock. Compared with prices in 2020, you now pay an average of 42% more for leading brands. Whaaat?!
10 biggest price increases among leading brands
According to research by the Consumers’ Association, these are the 10 leading-brand products whose prices increased the most in 2024:
10. Lay’s Max ridged crisps: 22%
9. Lassie brown rice: 22%
8. Campina salted butter: 23%
7. Appelsientje apple juice: 23%
6. Unox Gelderland smoked sausage: 26%
5. Omo laundry detergent powder: 34%
4. Bertolli Classico olive oil: 40%
3. Calvé mayonnaise: 40%
2. Appelsientje orange juice: 43%
1. Iglo creamed spinach: 51%
Crazy, right — the price of Iglo creamed spinach has doubled?!
Shopping on a budget
Fortunately, the prices of supermarket or budget brands aren’t rising nearly as fast. According to the Consumers’ Association, the price difference between leading brands and supermarket/budget brands is now 54%. Fun fact: B-brands aren’t necessarily healthier or tastier than leading brands. Take First Choice Cola, for example; this supermarket brand from Dekamarkt, Spar and Vomar once scored higher than Coca-Cola Zero in an official taste test. Add to that the fact that A-brand packaging also contains less product than supermarket-brand packaging, and the choice seems easy enough to me.
Aldi and Dirk are the cheapest
Oh yes, since we’re still allowed to influence your choice a little: the Consumers’ Association’s research also showed that you pay the least for budget groceries at Aldi and Dirk, on average. This emerged from a test examining the lowest prices of 120 supermarket products. The price level of budget groceries at these supermarkets is 8% lower than at other supermarkets. The most expensive (well-known) supermarket? That’s Spar. It’s no less than 15% more expensive than other supermarkets. I know where I’ll be doing my shopping from now on.
Also read:
- 9 costly mistakes you make when grocery shopping
- In these holiday destinations, groceries are much cheaper than in the Netherlands
- Leading brand or supermarket brand: do they come from the same factory?
Source: The Consumers’ Association, NU.nl
