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Consumer Association: A-brand packaging contains less than private-label packaging

wasmiddel supermarkt

Let me get straight to the point: we’re being ripped off at the supermarket. If it’s not by supermarket eggs, it’s by the A-brands standing out on the shelf in their super shiny packaging. Because did you know that many A-brand packages contain considerably less than private-label packages?

Foto van culinair journalist Jeske van Steen

And that’s despite the fact that we sometimes pay twice as much for an A-brand product compared with a private-label product. Ridiculous, right?!

Consumer Association conclusions

The discovery was made by the Consumer Association. They conducted a sample survey of various types of supermarket products. The results sometimes led to downright shocking conclusions. For example, a package of Robijn laundry detergent (for whites) contains 15 capsules, while a private-label package contains 24 capsules. A box of Sun dishwasher tablets contains 21 tablets; in a private-label package (with a smaller box!), there are no fewer than 40. And in a roll of Verkade San Francisco cookies? It contains no less than 170 grams fewer cookies than a private-label package.

Full of hot air?

Well, if this still doesn’t convince you to choose private-label products more often from now on, I don’t know what will. Quite a few A-brands are also made in the same factory as private-label products, and an A-brand is certainly not always healthier than a private-label product. And one more thing: whether something is an A-brand says absolutely nothing about how tasty the product is. Cheap B-brand zero cola, for example, is apparently tastier than expensive A-brand zero cola.

We simply fall for the attractive ads and fun packaging of A-brands en masse. Don’t be a thief to your own wallet: don’t buy hot air!

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Source: Consumer Association

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