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Whuuut: Burger King launches its own perfume?

Burger King Whopper parfum

Smell is one of the most important senses we have. A certain scent can always take me back to a place or a time. Sometimes I smell something and suddenly I’m back in Bali (a very welcome scent, as you can imagine). Interestingly enough, 80% of the time it’s the smell of food that brings back memories for me. Not very strange either, because food is naturally one of my greatest loves. And if things go just a little bit my way, next month I’ll be constantly surrounded by delicious memories. Memories of Burger King. More specifically: memories of the Whopper.

Foto van culinair journalist Wieke Veenboer

Because Burger King is launching a perfume that smells like their signature product. Unfortunately, there are a few catches…

For the record: this is NOT an April Fools’ joke

Because that’s what I thought for a moment. Seriously; of course it’s a fun stunt, but whether people really want to go through life smelling like a walking Whopper… I’m still a little doubtful about that. But no, it’s real. One small detail: it’s only available in Japan. And only for one day. And that one day is, indeed, April 1. So you’ll have to quickly book a flight to Japan (during the coronavirus pandemic too, which makes things even more difficult). But once you’re there, you’ll get a bargain. One bottle costs just 38 dollars. But obviously stock up immediately, because this is definitely going to be a collector’s item.

“No Whopper, No Life”

That’s the slogan of the new eau de parfum, which has been given the name Flame-Grilled Fragrance. Is anyone coincidentally in Japan right now and willing to bring back a bottle for me? As a thank-you, you’ll get 38 euros and I’ll be forever indebted to you.

 

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Image: Burger King

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