Moldy burgers: at Burger King, they’re loving it
Burger King is advertising new hamburgers with a video in which a hamburger becomes increasingly blue, fluffy and moldy. Huh, what? Yes, this is how BK shows that their hamburgers no longer contain preservatives.
In the video, you see a fresh hamburger collapse, wilt and become overgrown with blue mold at high speed. The video has already been viewed more than one hundred thousand times. Among the comments: ‘I thought they wanted to promote a hamburger with blue cheese.’ And: ‘They should have put it next to a McDonalds hamburger to show the difference.’
https://youtu.be/oSDC4C3_16Y
Kept for fourteen years
The video plays on the idea that there are so many preservatives in hamburgers that you can keep them for a very long time. American David Whipple tried it out: he discovered that his McDonalds burger still looked exactly the same even after two years as it did on the day it was placed in the Styrofoam container. Only the pickle slice didn’t last quite as long. Eventually, David kept his hamburger for fourteen years, with not a spot of mold to be seen. Meanwhile, McDonalds has replaced its frozen burgers with burgers made from fresh meat, with fewer preservatives.
Cognitive dissonance, ahem
The purpose of the video: to show that Burger King burgers no longer contain preservatives. Does it convince anyone? Someone comments on the video: ‘I’m surprised that people are so concerned about preservatives in food that clogs your arteries, raises your blood pressure and increases your risk of diabetes, preservatives or not. An unbelievable example of cognitive dissonance.’
In other words: what are we worrying about? A hamburger isn’t healthy anyway. True, and when it’s covered in blue mold, it’s not exactly tasty anymore either.
