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Controversy surrounding the popular Dubai chocolate bar: what’s going on?

knafeh chocolate bar

Ah, the Dubai chocolate bar! If anything was popular last year, it was the chocolate bar filled with pistachio and knafeh. Alongside it came the Dubai chocolate letter and the Dubai doughnut. The Dubai chocolate bar was everywhere for months, and it even prompted a backlash in the form of the ‘Get lost with your Dubai chocolate bar!’ bar. We can now take that literally, because the Dubai chocolate bar is no longer welcome in Germany.

Foto van culinair journalist Sharon van Lokhorst

Well, the fake bar, that is. In Germany, Dubai chocolate bars may no longer be sold under that name if they were not made in Dubai. A bit like champagne, which may only be called champagne if it actually comes from the Champagne region.

Lawsuit against supermarket chain

That is what a local judge in Cologne decided on Monday. Importer Andreas Wilmers, who sells Fex chocolate bars—the expensive bars that are actually produced in Dubai—filed the lawsuit against supermarket chain Aldi Süd. And successfully so: Aldi Süd must stop selling the fake bars.

Dubai chocolate bars intercepted

Incidentally, this is the second time in a short period that the Dubai chocolate bar has made negative headlines in our eastern neighbours’ country. Earlier this week, a woman was detained at Hamburg Airport with 460 Dubai chocolate bars. She confessed that she had bought them for €4.60 each, and by now we know what absurd prices the bars are sold for here and in Germany. Certainly four times as much. With dollar signs in her eyes, she tried to sell the lot—without paying import duties. Mission unsuccessful, because her luggage was singled out and the entire shipment was intercepted.

It seems like a sign: time for a new chocolate bar!

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Image: Fix Dessert Chocolatier, source: RTL nieuws

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