Everyone to Aldi and Lidl – inflation is taking its toll

Almost ninety percent of all consumers are concerned about the rising prices in supermarkets, research shows. And many people have adjusted their shopping habits: no more Albert Heijn or Jumbo, but Lidl and Aldi.

Everyday groceries have become considerably more expensive. We pay around 17% more for coffee, tea and dairy than we did a few months ago, while oil and fats have become a third more expensive. You certainly notice that at the checkout. Vegetables are 5% more expensive, fruit 6%, bread 4% – and prices will only continue to rise in the future.

Buy less

Accounting and consultancy firm Deloitte researched how price increases have affected shopping habits and concludes that most people have significantly changed the way they shop. Almost 25% of people simply buy less, 40% say they opt for cheaper alternatives, and one third pay more attention to special offers. And some people simply go to a different supermarket: market research firm IRI Nederland sees Aldi and Lidl gaining market share.

Paying out of their own pockets

The other supermarkets are slashing their prices to retain customers. Those discounts come out of their own pockets, supermarket directors say, because producers are raising prices sharply.

Read also:

• These people had no idea what they were actually eating
• 5 polite things you do at the supermarket – which are actually pretty irritating
• These are Amsterdam’s best foreign supermarkets

Source: De Volkskrant