Japan has hundreds of KitKat flavors – and we want that too
We have regular KitKat, KitKat Gold and white chocolate KitKat, and that’s about it. Japan is a different story: dozens of KitKat varieties line the shelves there. Green tea, sweet potato, pink chocolate—name it and they have it.
KitKat was already popular in Japan, but when special flavors were developed for the Japanese market, its popularity only grew. In 2002, matcha-flavored bars hit the market, and they were an instant success. KitKat followed up with other Japanese flavors: rum and raisin, cheesecake and even wasabi—all on the shelves.
Limited editions
Some flavor varieties are only available temporarily, but that only makes the KitKat craze even bigger. Limited editions: apparently, the Japanese are crazy about them. ‘At the time of writing, there are already three hundred flavors, many of which are only available temporarily,’ writes The Sushi Times, an expert on the subject. ‘There are even regional varieties that you can only buy in certain parts of Japan.’ Ooh, that’s also making the FavorFlav editorial team even more eager to get their hands on them. KitKat with red beans? Sounds intriguing. Sake? Yogurt? Strawberry? Melon? Bring it on!
KitKat croquette
The KitKat chocolate shop is therefore a godsend for Japanese expats who have to make do with boring chocolate flavors here. In Japan, such a pop-up store was also absolute chaos, and it seems to be catching on. Perhaps KitKat will make unique flavors for the Netherlands too, The Sushi Times fantasizes. ‘Who knows, maybe we’ll even have our own “Dutch” flavors, such as kale or croquette.’
Good luck!
By the way, do you know why KitKat is such a huge hit in Japan? The name sounds like ‘kitto katsu,’ which means ‘good luck.’ So yes, everyone started buying a bar to wish each other success at job interviews, exams and sports competitions. Special KitKat boxes even came onto the market around exam time, with the option of having a student’s name printed on them.
Read also:
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- Recipe: KitKat cheesecake by de kookmutsjes
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Source: The Sushi Times
