Le Creuset opens Signature Boutique in Amsterdam (and launches new On The Go collection)
Good news for everyone with a soft spot for Le Creuset’s colourful pots and kitchenware: the iconic French brand has opened a brand-new Signature Boutique in Amsterdam. In other words: a sweet shop full of design that will make you want everything. And as if that weren’t reason enough to sprint straight to Van Baerlestraat, Le Creuset is also launching a brand-new On The Go collection.
The shop: a sweet shop for cooking enthusiasts
The new Le Creuset Signature Boutique at Van Baerlestraat 36 in Amsterdam is a treat for anyone who loves cooking, entertaining and beautiful things. The shop is bright, colourful and feels like a luxury playground for cooking enthusiasts. From bright red Dutch ovens (which you need to treat properly for optimal use) to pastel-pink mugs: you’ll find the complete collection here, as well as the latest On The Go line.
On The Go: your favourite Le Creuset colours, now portable
The new On The Go collection is truly delightful. Think reusable water bottles, travel mugs, lunchboxes and lunch cups in the brand’s iconic, vibrant colours.
Perfect for taking to work, school, the gym or a picnic in the park. The collection combines sustainability, craftsmanship and practical design. All items are made from sturdy stainless steel, with a powder coating that prevents scratches and is easy to clean. No more disposable plastic needed – and your drink or meal stays at temperature for hours.
Everything in the On The Go collection
900 ml lunchbox (€38): room for a complete meal, with sturdy side clips for a leak-proof seal. Perfect for salads, sandwiches or your favourite leftover pasta.
500 ml lunch cup (€39): double-wall insulated: keeps soup, pasta or yoghurt hot or cold for a long time. Leak-proof, with a wide opening for easy filling and cleaning.
350 ml travel mug (€35): keeps your coffee or tea hot during the morning rush. The clever design makes it easy to open the mug with one hand, while the leak-proof lid prevents spills.
500 ml water bottle (€39) / 1 L water bottle (€47): double-wall insulated, with a handy dual opening: a narrow one for drinking and a wide one for refilling or cleaning. And, of course, leak-proof.
Tip: for Mother’s Day
In addition to the new collection, more special launches are planned this year, as Le Creuset celebrates its 100th anniversary. The On The Go collection is the first big highlight of the anniversary year, and a perfect introduction to the brand or addition to your existing collection.
The On The Go collection, along with all the other beautiful products, is available at the new Le Creuset Signature Boutique in Amsterdam and online via lecreuset.nl. And pssst… 11 May is Mother’s Day. If you’re still looking for a gift, you’re guaranteed to find something here!
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