The drink trends of 2024
I’ve already gone through the food trends for the coming year with you, and the restaurant trends of 2024 are also known, so now it’s high time for the drink trends of 2024. And three of them stand out, which according to the trend watchers at Wine Enthustiast will dominate in 2024. And to be honest, I can appreciate all three of them. As far as I’m concerned, it’s absolutely fine if this takes over the drinking scene over the next twelve months.
Curious what they are? Here they come.
These will be next year’s drink trends
1. Happy Hour is making a comeback
In recent years, you’ve mainly seen Happy Hours at tourist destinations along an outrageously expensive boulevard, where between six and eight in the evening you get two cocktails, often diluted with water, for the price of one. Score! But when I was in New York recently, I was pleasantly surprised that genuinely great places also offer Happy Hour. I think it’s a great trend, especially now that cocktails have become virtually unaffordable.
2. The Carajillo might just become the most popular cocktail of 2024
The Carajillo could well become the cocktail of 2024. Perhaps replacing the Espresso Martini, because the Carajillo is also a coffee-based cocktail — only this one uses Licor43 (though it can also be made with another coffee liqueur). The Carajillo is very simple: an espresso with ice cubes, followed by 15 ml of Licor43 poured over the top. It hardly gets any simpler. And honestly: at the FavorFlav editorial office, we’ve been drinking this for years, with and without milk. Trendsetters, that’s us. (Unintentionally, but still!)
3. Sunday will become the new Saturday
Aaah, I’ve been advocating for this for years — how wonderful that it’s finally catching on (hopefully). I think Sunday afternoon drinks might just be the coziest part of the entire week, just like the Sunday Brunch. Of course, that’s partly because everyone is a little hungover, but that will soon be a thing of the past. There has even been research into it: Sunday is increasingly taking revenue away from Thursday, Friday, and especially Saturday. Where does this rise in popularity come from? Working from home; many people work from home on Friday and/or Monday and are therefore much less stressed on Sunday.
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