Food stories

14 times supermarket inflation takes painful forms

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Everything is getting more expensive, and you notice it at the supermarket too. Not only because you have to pay more for the same groceries, but also when you take a critical look at the shelves. Because some products haven’t become more expensive, but… smaller.

Foto van culinair journalist Sabina Posthumus

It’s called shrinkflation. The price of a product stays the same, but its contents have subtly shrunk. Well, subtly? These shoppers weren’t fooled—they noticed it immediately: the crisps are smaller, there’s one less piece of chewing gum in the strip, and the chocolate bar is lighter. Don’t be fooled!

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Source: Bored Panda

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