ASMR: what is it and why is it so mega-popular?
These days, we don’t just want our food to taste good. We also want it to crackle, snap, crunch and fizz. It’s no coincidence that ASMR has been a huge social media craze for quite some time. Because those cracks, snaps, crunches and crackles are exactly the kinds of sounds that fall under this phenomenon.
ASMR stands for autonomous sensory meridian response. It is a sensory feeling that originates in your brain. When you hear a sound that good, you get a tingling sensation that starts at the back of your head and travels down your neck and back. Sometimes it even gives you a real shiver, but in a positive way. Satisfying, in other words.
Perfect ASMR: the Dubai chocolate bar
Take that Dubai chocolate bar, for example. You couldn’t have missed it over the past year, because that bar was absolutely everywhere (and there is even a lot of controversy about it now). The Dubai chocolate bar is the perfect product to use for ASMR. It has an incredible crunch when you bite into it. And because the pistachio filling is quite crunchy too, you get an extra crunch on top of that satisfying snap. Just watch the ASMR video below. Then you’ll understand exactly what we mean.
ASMR isn’t just about the sounds made when eating such a bar. It’s also about whispering, tapping the bar with sharp nails, tearing open a wrapper… If you want to make a really good ASMR video, you think about all those details. Then you’re a real ASMRtist.
Enormously popular
ASMR is hugely popular. These days, people record entire mukbangs (videos in which huge quantities of food are eaten) in an ASMR style. In them, they eat who-knows-how-long and who-knows-how-much food, just to satisfy viewers with the sounds. Did you know there are even countless social media groups where people share nothing but ASMR videos with one another? Eating videos are by far the most popular, but don’t be mistaken: the categories vary widely. You can also find plenty of videos in which people, for example, record their skincare routines in an ASMR style.
When ASMR is hell
There is one group for whom ASMR is undoubtedly hell. That is the group of people with misophonia. Such eating videos are pure torture for them. The chewing, swallowing, slurping—whatever you want to call it—comes through extra intensely via ASMR videos. Some people with misophonia will genuinely be disgusted by the whispering and tapping too. No, this group probably scrolls past these videos faster than the speed of light.
Are you an ASMR fan? Or do you absolutely hate it?
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