Hennessy launches spectacular collaboration with Les Twins
The world-famous cognac brand Hennessy has launched a new limited-edition version of its Very Special cognac. And they did this together with the dance sensation of the moment: Les Twins.
For those who don’t know Les Twins yet, identical twins Laurent and Larry Bourgeois were discovered in the French edition of Got Talent in 2008 and have been hotter than hot and unstoppable ever since. They have performed on world tours with Beyoncé, among other things.
Young and old: everyone’s drinking Hennessy
Hennessy has achieved the enviable status of being regarded as excellent cognac by both the old and the new guard. Distinguished older gentlemen with cigars in the libraries of age-old societies, but thanks to a strong connection with art and music, also by hipsters in da club. So it’s no surprise that Hennessy embraced Les Twins for the Very Special 2021 limited edition.
From dance moves to graphics
They created a multimedia collaboration with the slogan ‘Move Out Loud’, consisting of two different limited-edition labels based on a number of spectacular dance moves by Les Twins, which were transformed into graphics using motion-capture technology.
In addition to the limited-edition Hennessy Very Special 2021, the collaboration, with the tagline ‘Move Out Loud’, also includes a single called Mirror, featuring Hennessy-inspired lyrics and a music video.
Sip it!
‘Hennessy Very Special in Motion by Les Twins’ is available at better liquor stores and wine & spirit shops from €34.99. Each bottle features a QR code that provides access to the full ‘Move Out Loud’ experience.
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