Lidl launches new sausage rolls and the filling is remarkable
Lidl continues to surprise us. Were we already hugely enthusiastic about their wine climate cabinet, BBQ and Avokano, now they have come up with something new: Future Goods, an entire range of special and innovative products from young startups and suppliers. Including: very special sausage rolls…
Two years ago, supermarket Lidl put out a call: pitch us your most sustainable, healthiest or most innovative idea. Last year, the winners of this pitch had their own product in all Lidl stores in the Netherlands for a week. Together with StartLife, the incubator for agrifood startups affiliated with Wageningen University, Lidl is trying to give innovative companies a platform in this way. It was a resounding success.
That is why Future Goods is being organised again this year, and edible insects in particular continue to intrigue many people.
Crunchily crispy crickets
Insects are, as fans claim, the food of the future. Last year, Lidl sold small crunchy mealworms from Little Hero during Future Goods week. To the great horror of my housemates, I tried some as a topping on a cracker with hummus. Honestly = honestly: it wasn’t bad. And now Lidl has something with insects again: Little Hoppers are mini sausage rolls filled with… crickets!
In the Netherlands, eating insects is not very common, and a mini cricket sausage roll should help people become acquainted with eating insects in an accessible way.
6x Future Goods in stores
The following six Future Goods products will be available at Lidl from 9 July this year: Farmer&Foodie burger, a plant-based burger made from residual streams including tomatoes and mushrooms, the BrewBar, a bar made from grains left over after brewing beer, SauerCrowd, fermented vegetables with gut-friendly lactic acid bacteria, This is Not Parmesan, a plant-based cheese made in the Netherlands, and JOAN, tea made from Dutch ingredients, plus of course the Little Hoppers, mini sausage rolls filled with crickets.
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- SauerCrowd
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- Brewbar
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- Nederlandse thee
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- Vegan Parmesan
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- Tomato Burger
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- Little Hoppers
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