Lidl’s food copywriter deserves a pat on the back and a prize
Writing fun copy about a kitchen scale, a waffle maker, memory foam mattresses and Greek yogurt is quite a task. And if you also manage to create surprising, funny and hip Instagram posts about those products, you deserve at least a pat on the back and definitely a hefty pay raise.
Who is the unknown copywriter, the linguistic genius, the creative powerhouse hiding behind Lidl’s funny Instagram posts? Nobody knows, and that’s a shame, because this man or woman—or perhaps it’s an entire team—deserves a heartfelt pat on the back for the most creative copy and visuals. HOW do you come up with something as dryly amusing as promoting cutlery? Which brainstorming session produced Sjon as a model? And what creative pipeline do the posts about office dog Buddy come from?
Royal with cheese
Whoever it is, we’re fans. The latest deals on Greek products, with a not-so-subtle reference to the royal family’s mini vacation, were merely confirmation of what we already knew: Lidl employs some absolute stars, and we’re NOW craving something with feta cheese #nospon.
