Why McDonald’s is going like a rocket despite coronavirus
Since all restaurants have been closed, eating a Big Mac with French fries and the tastiest cola at McDonald’s hasn’t been possible for a while. Instead of eating at the restaurant, we now order the Big Mac at home, make it ourselves with this recipe or drive past the McDrive. And those McDrives appear to be the fast-food chain’s savior in its hour of need.
The coronavirus crisis is still affecting many hospitality businesses. While one restaurant has now been declared bankrupt, the restaurants with the big yellow M seem to be suffering much less. In fact, nu.nl reports that in recent months McDonald’s has once again generated almost as much revenue as before the coronavirus crisis, thanks to the McDrives.
Only in America
At least, in America. There, 95 percent of restaurants have a drive-thru, which Americans visited especially frequently during the summer months. Before summer, revenue had fallen by 30 percent compared with 2019. In July, August and September, the decline in revenue shrank to just 2 percent. This success was partly due to the collaboration with Travis Scott, who, among other things, launched this chicken nugget pillow.
In Europe
Sales of burgers and fries are doing considerably less well in Europe. Revenue fell by 10.1 percent in recent months, especially in France (where you can order the McBlue), Germany and England, meaning that McDonald’s is having a pretty hard time here because of coronavirus, just like all the other restaurants.
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